How Influencer Marketing Is Helping Small Businesses In Pakistan

These influencers have dedicated ambassadors who follow their lives daily and engage with their content. The Pakistani Millenial would readily trust your brand through his or her favorite influencer or through a customer who has positive feedback about the business. Count it as a surefire way to get a nod from customers aged between who are well-versed in the language of social media. Another example of influencer marketing genius lies in the clothing brand, Kalamqari .

In a survey,56% of respondents said that they would shop from a business if they see a relatable photo posted by a customer. If you are thinking of dipping your toe in the world of influencer marketing, you should rest assured that it will get you scores of millennial followers who believe in a product only when they see it on a friend or influencer. If you run a small business in Pakistan, you have to consider rents, bills, and worker wages.

This marketing stint cost less, but earned high engagement through the Instagram and Facebook stories of influencers. Not just clothing brands, even home-based fitness businesses have started popping up in the country, supported by a before and after photo of clients and their transformation. GetFit Athletic is such a business that deals solely with home-based fitness clients. Even the ‘French fries wala’ benefits from influencer marketing when someone posts a status on a popular food group on Facebook to tell the world about the variety of flavors in his shop and tag the location for others to find.

Engagement Rates

One of the most popular influencer marketing campaigns were run by Espresso Café. The brand promised you a free cookie if you checked into Espresso on Facebook. Espresso enjoyed loads of attention through customers and their digital promotion. Brands enjoy high engagement rates when followers on influencer accounts click on the brand’s links and comment on their posts. Once the engagement rates build up, brands also partner with digital agencies to launch campaigns that use influencer power for the popular social networks in Pakistan like Facebook, Twitter, and Instagram. The global brand Daniel Wellington also made an entry into the Pakistani market by investing in influencer accounts.

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Small businesses need genuine reviews and testimonials to establish a credible reputation in the market, something bigger brands have already achieved. Forrester shows that the engagement rates for brands are higher when the content is posted on platforms like Twitter (0.03%), Facebook (0.2%) and Instagram (2.3%). SIS Tax Consultants offers a range of taxation and accounting services to individuals and small businesses. Our focus is on providing a high quality service at a competitive fixed price.

Women-led SMBs were, however, more likely to report that none of their employees had a university degree compared to their men-led counterparts. Additionally, women led SMBs were more likely to report using digital tools for advertising and communicating with customers than men-led SMBs. Besides, 26pc of operational SMBs using the Facebook platform reported that their sales in the past month were higher than the same month last year while 52pc reported their sales were lower. It said 75pc of women-led SMBs and 83pc of men-led SMBs were using the Facebook platform globally reported that they were operational or engaging in revenue-generating activities.

Every season, Zari Faisal collaborates with Pakistani influencers who have popular accounts on Instagram. The influencers flaunt the stylish items and reach the target audience’s Instagram timeline with a fresh new perspective to influencer marketing. For a Pakistani brand, Instagram is one of the best marketing tools that cost little to no investment. Zari Faisal is one of the brands who swear by influencer marketing to launch their collection every season. With its photo-filled timelines and gorgeous people posing with their favorite products, influencer marketing has turned Instagram into a one billion dollar industry. The arts and crafts business ‘crafted by Sudrish’ started marketing their products by sending packages of handmade jewelry to influencers on Instagram.

The Meta Report on “Global State of Small Business 2022” was based on a survey of 24,000 small and medium business leaders across 30 countries and territories. MKS_International in association with C.I.T.C USA established in 2010 with the objective to provide its clients with the best source of industrial supplies + military supplies at the lowest possible p... 28 mins ago Oil prices dive after IMF cuts global growth forecast Oil prices jumped by greater than 5 percent Tuesday as traders were... 54 mins ago Poland refuses to pay for new Covid vaccine deliveries Poland's fitness minister on Tuesday stated the EU member refuses to accept... Aysha Jee has readily taken hold of the Pakistani hijabi user base by sending out beautiful scarves and hijab We will fix in Hijabi influencers on Instagram. The best example of this is Huda Kattan who was a beauty and makeup blogger.